When it comes to skincare and makeup, it’s not just about what you put on your skin, but also what you choose to leave out. At The Good Mineral, we believe in the magic of minimalist and clean formulations, focusing on what’s best for your skin and omitting the rest. Let’s dive into the common ingredients found in many makeup products that can be irritable to skin and discover what we use instead.



There is sooooo much we do not use in our formulations, but here are a few common ingredients we avoid:

Bismuth Oxychloride - found in other mineral makeup brands, but we don't use it - even though it is a mineral - as it is a skin irritant, especially for those with sensitive skin.

Silicones (esp Dimethicone commonly used in many cosmetics) - creates a barrier on the skin, trapping dirt and oil, which can lead to breakouts. A pore-clogger.

Lauroyl Lysine -  commonly used because it adheres to skin vey well but is very comedogenic; a well-known pore clogger!

Methylparaben - very commonly used preservative in many cosmetics; can cause dermatitis in people with sensitive, reactive skin. May also contribute to acne. Banned in Europe since 2015. (read great Byrdie article here)

Fragrances - used to give scent to a product or mask unwanted scents from ingredients; can cause allergic reactions and skin sensitivity.

Synthetic Dyes - can clog pores, cause redness or itching to skin. No need for synthetic dyes in our products thanks to our vibrant iron oxides!


Our Skin-Friendly Alternatives:

Zinc OxideKnown for its soothing and anti-inflammatory properties, zinc oxide also offers natural sun protection, making it a powerhouse ingredient in our formulations.

Iron Oxides - These provide rich, natural color pigments without irritating the skin. They offer excellent coverage and a natural look, perfect for all skin types.

Rice Starch - Giving a soft, mattifying effect and minimizing the appearance of fine lines, wrinkles, large pores & blemishes without drying the skin. Can be soothing for sensitive, acne prone skin. (Only in our Pressed Powders.)

Jojoba Oil - Provides soothing, hydration without clogging pores. (Only in our Pressed Powders.)

Kaolin Clayhelps to control oil and shine, making it perfect for those with oily or combination skin. It’s gentle, non-drying, and helps to purify the skin.



The magic of The Good Mineral lies in our commitment to Vegan, Minimal, Clean and Non-Comedogenic ingredients. We have ensured that every ingredient in our range is NON-IRRITATING & NOT A PORE CLOGGER - no easy task but we did it! By omitting harmful ingredients and embracing skin-friendly alternatives, we ensure that our products not only enhance your beauty but also support your skin’s health. When you choose The Good Mineral, you’re choosing makeup that loves you back.

Discover the difference for yourself.
Your skin will thank you!


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