The Good Mineral difference
Our founding philosophy is to create blendable, natural everyday makeup that is GOOD
for even the most sensitive and textured skin.
This means that we keep out all known skin irritants and pore cloggers
- found in most other mineral and conventional makeup formulations.
So that when your skin's playing up and you need coverage and color for confidence you can rely on TGM to be your bestie with calming Zinc Oxide, soothing Kayolin Clay and amazing coverage with Iron Oxide pigments.
Expert insights
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Non-Comedogenic
This is one of the BEST reasons to choose The Good Mineral. We have ensured that every ingredient in our range is NOT A PORE CLOGGER! MOST makeup (even clean makeup) contains ingredients that clog pores because they are super common and have been used for years by chemists when formulating.
As we create we double check EVERY ingredient against the following criteria - will is clog pores, is it irritating to skin, is it good for skin, is it vegan and made cruelty-free, will it do the job of making me look and feel good?
And make sure we make great makeup with no compromise!
Talc Free
All of our Foundations, YES, even the pressed powders are TALC FREE! This means that they are super lightweight and never cake up.
Fragrance Free
Fragrances are known to cause sensitive skin more irritation. We've left them out for your extra peace of mind.
Preservative Free or Natural Preservatives
Our commitment to clean, conscious beauty continues with our latest innovation — the new pressed powder range. We've embraced the challenge of maintaining the integrity of our ingredients while ensuring the quality and longevity of our pressed powders.
While our beloved loose powders remain preservative-free, our pressed powders include a select few natural preservatives, namely Ethylhexylglycerin and Tocopheryl Acetate. Ethylhexylglycerin, known for its anti-bacterial properties, and Tocopheryl Acetate, a form of Vitamin E with antioxidant benefits, are carefully chosen to protect and prolong the product's life without compromising our dedication to skin-friendly formulas.
Rest assured, these natural preservatives meet the highest standards of safety and efficacy, ensuring you continue to enjoy the pure, vibrant beauty experience you’ve come to love from The Good Mineral.
No methylparaben
No butylparaben
No propylparaben
No Essential Oils
Yes many oils , especially essential oils can cause skin agitation. We've left them out too.
Our new pressed powder range has Jojoba Oil which is a carrier oil and known to have a soothing effect on sensitive skin without clogging pores.
No Synthetic Dyes
We choose mineral pigments over dyes - they are more vibrant and natural (and expensive!) giving a better, lasting finish to skin.
Vegan & Cruelty Free
We have made sure not to include any animal products or by-products in our formulations. And we test all our products on humans only :)
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Natural Coverage For Rosacea
Natural Coverage For Rosacea
Natural Coverage For Rosacea
Nicole suffers from rosacea around her nose and eyes - She loves her Beige 1 (Beige 2 in the summer) because it covers easily and naturally.
Rosacea is a condition in which certain facial blood vessels enlarge, giving the cheeks and nose a flushed appearance.
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Trustworthy Coverage for Acne
Trustworthy Coverage for Acne
Trustworthy Coverage For Scars & Marks
Beauty needs to be easy, efficient, and most of all, trustworthy.
You can trust our powder foundation to create the coverage that you want in a smooth, quick and easy dab dab dab application. Our minerals last long, cover well and keep you feeling safe and confident.
Check out Nolufefe's video of her perfectly covering the scars caused by pregnancy skin inflamation (mamas, we can all relate).
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Effective Coverage For Acne
Effective Coverage For Acne
Effective Coverage Acne
Beauty needs to be easy, effective AND clean. We should not be covering skin conditions with products that CAUSE those very same conditions.
Don't layer, glue or stick chemical after chemical, toxin after toxin to cover your natural beauty. As some of you will painfully relate, acne is due to swelling or infected glands (often further aggravated by harsh chemicals in skin products). We also know that acne can be aggravated by over stimulating the skin when applying conventional makeup.
Enjoy an effective, clean coverage through a non-agitated application process that actually protects your skin from breaking and hurting, with The Good Mineral powder foundation. Gently dab the minerals with our iconic brush onto a clean face and see the magic happen.
Check out our most loyal fan Jennifer showing you exactly what we mean!
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Smooth Coverage For Freckles
Smooth Coverage For Freckles
Smooth Coverage For Freckles
Though hyper-pigmentation is a very common and usually harmless condition, there are some manifestations of this condition we want to cover, while keeping other ones. Freckles may be the only form of hyper-pigmentation that most of us actually want! The Good Mineral is the paradox we needed: light, controllable and adaptable to any desires whilst providing a complete, effective, lasting coverage of any skin texture.
Linda has absolutely gorgeous freckles that she wants to keep, however simply seeks to cover the other forms of hyper-pigmentation such as her under eye patches.
Find your shade with our shade finder.
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Real Coverage For Dark Under Eye Circles
Real Coverage For Dark Under Eye Circles
Real Coverage For Dark Under Eye Circles
“Yes, Tiffany, I did get enough sleep last night” is a statement we know all too well. Some of us are born with dark under eye patches that simply won’t budge.
Whilst sometimes R&R is what you need, we are there for everyone else. We offer natural-looking coverage of those dark patches, as Thabisile beautifully shows in this dramatic video of her using Coco 2 as her base foundation (Thabisile Pro Tip: If you're a Coco then use Coco 4 or Coco 6 as contour!).
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Real Coverage For Scars
Real Coverage For Scars
Real Coverage For Scars
Beauty needs to be easy, efficient, and most of all, trustworthy.
You can trust our powder foundation to create the coverage that you want in a gentle, effective and non-agitating way with the dab dab dab application method. Our minerals last long, cover well and keep you feeling safe and confident.
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Makeup that supports your skin
