The Good Mineral Difference
Feels like nothing - Looks like everything
Free from all known skin irritants and pore-cloggers our hero is the
Loves You Back 3in1 Powder Foundation.
Natural, lightweight coverage for even the most sensitive skin that lasts all day.
Blush Boost - Mineral Powder
Select Color
Makeup for even the most
reactive skin
Not all 'mineral makeup' is the same. Our range was hand-formulated specifically for super sensitive skin, from scatch and tested on real skin. It is so gentle that even if you have reactive skin, with conditions like acne, rosacea, psoriasis, eczema you can still get glowing comfortable coverage that does not look like a mask - Find out how and why our range is so good and effective!
100% Vegan
No Preservative
Fragrance Free
Oil Free
No Synthetic Dyes
Cruelty Free
Find the right shade for you.
We have 12 adaptable, blendable shades of clean powder foundations and we've matched over 50,000 faces - your perfect shade is right here
Start here!
Add both to cart
The combination that gives natural coverage is the Loves-You-Back 3in1 Powder Foundation + Iconic Flat Blending Brush. Get 20% off whenever you add both to cart
Real people Real results
Shop some of our most popular products and prepare to fall in love
Amanda Brockman @brockenvoll
Love love love your products! I hate wearing makeup. It usually feels so heavy and cakey. This is so light and airy. I could wear it 24/7!
Tarah - @hairbestie
Love my good minerals makes me feel so pretty when I wear it and this company is amazing to its customers
Sanaa Jaman @ladydork
No lie! By far the best product. I hate makeup and being caked up. This does what it needs to, hide the unwanted marks but keep the ones you want like my freckles. So subtle and light on the face! Absolutely love it!!!
@rashedacrockett
TGM is one of my favourite black-owned beauty brands. Their foundation is my current go to.
@zita_db.mua
Absolutely obsessed with all of the above products…they look and feel so GOOD on my skin
@leslieblodgett
Beautiful products. The brushes! Wow!
@olorispahouston
Color match was and is perfection. Are you a genie?! Because love how the foundation looked like on my skin. All products are amazing! #customerforlife
Coverage & Color You Can Trust
No skin irritants or pore cloggers
Blush Boost - Mineral Powder
Select Color
The Founders
Eliminating all known skin irritants and pore cloggers from the ingredients list, The Good Mineral is founded and formulated by sisters Ego & Natasha Iwegbu. Both passionate about easy clean beauty for acne-prone sensitive skin, they've come together to bring you makeup that actually supports your skin and skincare routines, while looking fabulous! #TheGoodMineral #CleanGirlMakeup #LovesYouBack
Wrong shade?
It is our goal that you truly enjoy our products - If there are any issues, like wrong shade choice, we will fix it fast and without fuss!
All you need to do is email us at:
care@thegoodmineral.com
or message us in the chat below!
Bite size info
Our Press Links & Awards
OPRAH BEAUTY O-WARD - Best Blendable Powder 2022
SELF HEALTHY BEAUTY AWARD - Best Powder Foundation 2022
WHO WHAT WEAR - Foundations That Are Superior to All Others If You Have Acne-Prone Skin
Essence - Black-Owned Clean Makeup Brand Article
Oprah Daily - Best Powder Formulation For Mature Skin
Bustle - Best Foundation For Acne-Prone Skin
Harper's Bazaar - Best Talc-free Powder Foundation
Fortune Magazine - Founders Story / The Sister's Grass Roots Strategy
Podcasts & Interviews with Ego & Natasha
CEO SCHOOL - with Suneera Madhani
KARA GOLDIN SHOW - with Kara Goldin
BEAUTY UNCOVERED - with Danielle Frank
CLARITY WITH CHARITY- with Charity Brown
FOUNDED BEAUTY - with Akash Mehta
THE ENTREPRENEURSHIFT - with Katie Gootenberg
BUSINESS BEAUTY NETWORK - with Brandi Taylor
RISE URBAN NATION - with Taryell Simmons
