Dermatologists Pick:
Best makeup for sensitive skin

Loves-You-Back 3in1 Editor Favorite!

Editors’ picks: Our 14 favorite multi-use makeup products

Multi-use makeup products are perfect for streamlining your beauty routine.

Best Loose Powder Foundation for Oily Skin

Formulated with oily, acne-prone, and sensitive skin in mind, this loose powder foundation gives you lightweight coverage that effortlessly conceals breakouts, oiliness, and texture.

OPRAH BEAUTY O-WARD - Best Blendable Powder 2022

We swiped, dabbed, and lathered thousands of new products throughout the year to find the very best innovations in cosmetics, haircare, and skincare.

Foundations That Are Superior to All Others If You Have Acne-Prone Skin

Avoid heavy formulas—particularly ones with petrolatum, mineral oil, lanolin, coconut oil, avocado oil, and silicones as they tend to clog pores

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This Clean Beauty Brand Helped Me Get Over My Fear of Powder Foundation!

"I was instantly in love. It looked just like my skin but airbrushed"

Listed in top 10 of Gifts That Any Teen Will Genuinely Love

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Gorgeous natural makeup results that puts skin-health first

Not all 'mineral makeup' is the same. Our range was hand-formulated specifically for super sensitive skin, from scatch and tested on real skin. It is so gentle that even if you have reactive skin, with conditions like acne, rosacea, psoriasis, eczema you can still get glowing comfortable coverage that does not look like a mask - Find out how and why our range is so good and effective!

Vegan & Cruelty Free
Natural Preservative
Fragrance Free
No Essential Oils
No Synthetic Dyes

Find the right shade for you.

We have 12 adaptable, blendable shades in the Loves-You-Back 3in1 Powder Foundations and 13 shades in the Soft Complexion Pressed Powder Foundations. We've matched over 70,000 faces and counting - your perfect shade is right here.

Find the right shade for you. Find the right shade for you.

Start here!
Add both to cart

The combination that gives natural coverage is the Loves-You-Back 3in1 Powder Foundation + Iconic Flat Blending Brush. Get 20% off whenever you add both to cart

Start here! <br>Add both to cart Start here! <br>Add both to cart
But is it a <span>win</span> for my skin type?

But is it a win for my skin type?

Isn't mineral makeup powdery and drying?
Won't it look ashy on me or sit in my creases?
How will I find my shade?


Take The Quiz

Real people Real results

Shop some of our most popular products and prepare to fall in love

Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>
Amanda Brockman @brockenvoll
Amanda Brockman @brockenvoll

Love love love your products! I hate wearing makeup. It usually feels so heavy and cakey. This is so light and airy. I could wear it 24/7!

Tarah - @hairbestie
Tarah - @hairbestie

Love my good minerals makes me feel so pretty when I wear it and this company is amazing to its customers

Sanaa Jaman @ladydork
Sanaa Jaman @ladydork

No lie! By far the best product. I hate makeup and being caked up. This does what it needs to, hide the unwanted marks but keep the ones you want like my freckles. So subtle and light on the face! Absolutely love it!!!


TGM is one of my favourite black-owned beauty brands. Their foundation is my current go to.


Absolutely obsessed with all of the above products…they look and feel so GOOD on my skin


Beautiful products. The brushes! Wow!


Color match was and is perfection. Are you a genie?! Because love how the foundation looked like on my skin. All products are amazing! #customerforlife

The Founders
The Founders

The Founders

Eliminating all known skin irritants and pore cloggers from the ingredients list, The Good Mineral is founded and formulated by sisters Ego & Natasha Iwegbu. Both passionate about easy clean beauty for acne-prone sensitive skin, they've come together to bring you makeup that actually supports your skin and skincare routines, while looking fabulous! #TheGoodMineral #CleanGirlMakeup #LovesYouBack

Find out more
<span></span>Wrong shade?

Wrong shade?

It is our goal that you truly enjoy our products - If there are any issues, like wrong shade choice, we will fix it fast and without fuss!

All you need to do is email us at:
or message us in the chat below!