100% Vegan
100% Preservative Free
100% Fragrance Free
100% Oil Free
100% Synthetic Dye Free
100% Cruelty Free

Known to stop women on the street, Natasha meticulously handcrafted every formula for her and her sisters sensitive skin. Then went on to formulate for other skintones!

Formulated from scratch for the founders sensitive, acne-prone skin this range is totally skin-loving. We want to make the most of what we've got, enjoy makeup and #LiveWithEase

The Good Mineral is brought to you by sisters Ego and Natasha Iwegbu.

Natasha the scientist & inventor.
Ego the entrepreneur & ceo.

Our TGM symbol is made up of the Alchemy symbols for Water, Earth, Fire, Air! Our formulation process was like alchemy - the process of taking something ordinary and turning it into something extraordinary

The Good Minerals was born from knowledge that not all mineral ingredients are good for your skin. We have kept all know skin irritants out of our formulations - We're good, good and good!

Beauty should be easy! If it takes too long or requires too much skill, it’s no longer fun. We’re serious about easy beauty to help you live your best life.

It's not makeup, it's selfcare :)

Years of real-life interactions with thousands of women (50,000!) led us to create The Good Mineral and the magic powders we know you’ve been waiting for.