Makeup for even the most
reactive skin

Our range is so gentle that even if you have sensitive, reactive skin, or conditions like severe acne, rosacea, psoriasis, eczema you can still get glowing comfortable coverage that does not look like a mask - Find out how and why our range is so good and effective!

100% Vegan
No Preservative
Fragrance Free
Oil Free
Non-Synthetic
Cruelty Free

Find the right shade for you.

We have 12 adaptable, blendable shades of clean powder foundations and we've matched over 50,000 faces - your perfect shade is right here

Find the right shade for you. Find the right shade for you.

Start here!
Add both to cart

The combination that gives natural coverage is the Loves-You-Back 3in1 Powder Foundation + Iconic Flat Blending Brush. Get 20% off whenever you add both to cart

Start here! <br>Add both to cart Start here! <br>Add both to cart

Real people Real results

Shop some of our most popular products and prepare to fall in love

Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>
Real people <span>Real results</span>
Amanda Brockman @brockenvoll
Amanda Brockman @brockenvoll

Love love love your products! I hate wearing makeup. It usually feels so heavy and cakey. This is so light and airy. I could wear it 24/7!

Tarah - @hairbestie
Tarah - @hairbestie

Love my good minerals makes me feel so pretty when I wear it and this company is amazing to its customers

Sanaa Jaman @ladydork
Sanaa Jaman @ladydork

No lie! By far the best product. I hate makeup and being caked up. This does what it needs to, hide the unwanted marks but keep the ones you want like my freckles. So subtle and light on the face! Absolutely love it!!!

@rashedacrockett
@rashedacrockett

TGM is one of my favourite black-owned beauty brands. Their foundation is my current go to.

@zita_db.mua
@zita_db.mua

Absolutely obsessed with all of the above products…they look and feel so GOOD on my skin

@leslieblodgett
@leslieblodgett

Beautiful products. The brushes! Wow!

@olorispahouston
@olorispahouston

Color match was and is perfection. Are you a genie?! Because love how the foundation looked like on my skin. All products are amazing! #customerforlife

Handmade. Vegan. Iconic.

Handmade. Vegan. Iconic.

Make your powder foundation glow with this brush.

Bundle & Save

Finish your look with our Glow Box Bundle.

Bronzer, Contour, Highlighter, Blush & Brush. All of the magical skincare benefits and everything you need to finish your look in a stunning pink and gold box at an amazing price!

The Founders
The Founders

The Founders

The Good Mineral is brought to you by sisters Ego & Natasha Iwegbu - both passionate about easy clean beauty for sensitive skin, they've come together to bring you makeup that supports your skin and skincare routines.

Find out more
Here for <span>You</span>

Here for You

Your purchasing joy, 5-star reviews and return business means a lot to us and it is our goal that you are happy with your purchase. If there are any issues - like wrong shade - with your TGM goodies we will fix it fast and without fuss!

All you need to do is email us at:
care@thegoodmineral.com
or message us in the gorgias chat below!

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