For most of my life, I wore makeup - but for years, it didn’t love me back.
No matter the brand, price tag, or promises on the label, traditional makeup always left me with the same problems: clogged pores, itchy breakouts, cakey texture, and (as a woman of color in my early days) ghostly shades with harsh flashback in photos.
I cringe when I look back at pictures of myself - the mask-like foundation with red lips painted on top. At the time, I had severe acne and extremely sensitive skin. Makeup was my way of facing the world, even if it left me sore, insecure, and frustrated.
Like so many women, I leaned on makeup to boost my confidence. But the truth? My “beauty routine” was actually damaging my skin.
So, I broke up with makeup.
Reinventing Foundation for Sensitive, Acne-Prone Skin
When my sister began experimenting with formulas, we set out to create something radically different. No pore-clogging binders. No irritants like bismuth oxychloride. No 20+ unnecessary fillers you can’t pronounce. No fragrance. No synthetic dyes.
Instead, we focused on minimal, clean, non-comedogenic ingredients that deliver coverage without harming the skin.
Through a process similar to an elimination diet, we asked: What ingredients are absolutely necessary to create natural coverage that feels good on sensitive skin?
The answer became The Good Mineral Loves-You-Back 3in1 Powder Foundation - a product unlike anything else on the market:
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Non-comedogenic foundation (won’t clog pores)
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Foundation, concealer, and powder in one
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Clean, mineral-based formula with minimal ingredients
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Lightweight and breathable (perfect for everyday use)
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Works beautifully for acne-prone skin, rosacea, eczema, or reactive skin
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Provides natural coverage that looks like your skin, only better
It’s why so many call it the best mineral foundation for sensitive skin - because it’s not just makeup, it’s skin-loving coverage.
Why It’s Different
Unlike traditional makeup that masks skin issues, our 3in1 foundation adapts and blends seamlessly, giving you a true-skin finish without heaviness.
Because sometimes skin treatments take months to show results, but your confidence can’t wait.
More Than Makeup - A Movement
No “off the shelf” formulas. No shortcuts.
We built this from scratch because nothing else on the market worked for us.
We made this for us.
We made this for you.
And today, thousands of women have joined us in discovering foundation that doesn’t just cover, but actually cares for your skin.
💛
Ego Iwegbu
CEO & Co-Founder, The Good Mineral
