TGM CEO Ego Iwegbu recently hosted an Insta LIVE with Rasheda Crockett, an LA writer, and actress who is originally from NYC and recently became a TGM Brand Ambassador.
Here are a few key takeouts from the lively conversation these two enjoyed while Rasheda chatted to Ego to learn more about The Good Mineral and why it is such a game changer in terms of gentle, easy-to-use makeup.
You don't need to layer to get exceptional coverage
Rasheda wears concealer for her dark circles - her main skin concern, which is genetic. However, during their chat Ego was able to demonstrate that she can cover her under-eye circles using only her ideal shade of Loves-You-Back 3in1 Foundation (Caramel 4) and the Iconic Flat Blending Brush. The trick is to dip the corner, not the full brush, and to lightly dab (NOT sweep) on the powder. In short - don't dust, press down.
See the amazing side-by-side of her under-eye coverage using this technique in the LIVE video.
You may need more than one shade though...
We like to bundle our Loves-You-Back 3in1 Foundation in tonal shades for the important reason that no person is one shade from top to toe - or from season to season. For instance, in this video Rasheda also uses COCO 1 for the darker areas of her skin and to match her neck and chest to ensure that her look is as natural as possible.
PRO TIP from EGO: Move the rest of the mineral makeup that is left on your brush lighty over the remaining ares of your skin that don't require much coverage to give it a naturally finished look.
Agitation-free makeup techniques are ideal for sensitive skin
Because The Good Mineral makeup can be applied using the gentle pressing technique, it's ideal for individuals who have rosacea, acne scars, hyperpigmentation, etc. It's a clean and effective way to get full, yet natural coverage.
Although Rasheda does not have any concerns like these, she does deal with mascne - acne that is caused by wearing a mask. It appears in the areas of your face where your mask is covering (the bottom half of the face). So she finds it wonderful that TGM makeup calms these areas down, instead of inflaming them. Another big plus is the physical SPF benefits offered by the zinc ozide in the formulations.
Clean makeup is based on a process of elimination
"It's important to me to stand behind a brand where you respect the owners and creators so that's the first reason I loved The Good Mineral. The other great thing is that I've been using my Loves-You-Back 3in1 Foundation multiple times a week since your launch and there's still loads left - no waste."
Ego agreed that a little goes a long way and that it doesn't get any cleaner than TGM powders since it took her sister Natasha five years to hand-formulate these makeup solutions.
"She created it using an elimination process - take everything out and add back only what is necessary to make the product work," Ego enthused.
You don't need MUA skills to get a beautifully finished look
Rasheda said that even though makeup is an everyday thing for her and forms a part of her self-care routine, she does not feel that she is particularly adept at it. So if she can do it, anyone can. This much is evident from the gorgeous look she created using Hot in Here Blush Boost for a super simple, yet utterly lovely blush finish, eyeshadow, and lip tint.
TOP TIP: Don't sweep and dust away your minerals - press them down and then blend them.
Still not sure if mineral makeup is for you? There's a QUIZ for that!
GOOD Guides are quizzes formulated by TGM to find out more about your skin- and makeup needs, as well as provide you with all the info you need about this type of skincare. Answer the simple questions to find amazing product recommendations and color matches directly from our team of experts.
Get your GOOD results & 20% OFF your first order when completing the quiz. GO! Do it now: www.shor.by/GOODguide
Detox your makeup routine and get your perfect shade combo by sending us your makeup-free, no-filter selfies for a personal color match
Make sure to follow us on instagram @thegoodmineral for more educational videos and offers!
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