Clean means different things to brands - there is no standard and so we decided to be clear about what it means to us - This is what 'clean' means to The Good Mineral.
It is what is NOT in the foundation that makes it so special!
1 - CLEAN INGREDIENTS
There are no preservatives, parabens, synthetic dyes, fragrances, mineral oils, essential oils, talc or other skin irritants in our Loves-You-Back 3in1 Powder Foundations.
Your skin will not need to recover from a day of wearing pore-clogging makeup - instead enjoy coverage and protection from the non-penetrating barrier of undiluted natural minerals.
The 5 to 7 Ingredients found in Loves-You-Back 3in1 Powder Foundation formulations are -
• Zinc Oxide - Best physical sunscreen, skin healing, non comedogenic
• Sericite - Airbrushed appearance, oil absorption, giving sheen
• Iron Oxides - Natural occurring yellow, black and red color pigments
• Mica - Light-reflecting and creating subtle glow
• Ultramarine blue - Mineral derived colorant
• Kaolin Clay - Controls excess oils (not found in any of the Beige shades)
• Titanium dioxide - Naturally occurring mineral and physical sunscreen (not found in Coco 2, 4 or 6)
2 - CLEAN (LESS) AMOUNT OF PRODUCT USEDUndiluted pigments means minimum amounts needed for maximum effect! Less is really more!
There are no fillers in our formulas meaning that all the mineral pigments are concentrated and not watered-down (this separates us from other mineral makeup brands)
Loves-You-Back is a multitasking 3in1, concealer, foundation and powder so there are fewer steps and less product needed for natural glowing coverage.
The finish is super lightweight, comfortable and does not look like an unnatural layer of makeup.
3 - CLEAN APPLICATION METHODThe application method is agitation free!
If you have sensitive skin or reactive skin then you know how overstimulating your skin can cause irritation, inflammation and further breakouts. The combo of Loves-You-Back 3in1 Powder Foundation and the Iconic Flat Blending Brush means that applying glowing coverage is a gentle non-agitating process.
No rubbing or dragging or over-blending on sensitive skin is required to create dreamy coverage.
The Iconic Flat Blending Brush is key to this gentle, yet super effective method of application! (SEE OUR VIDEOS ON IGTV) Designed especially with tightly-packed but still flexible synthetic bristles this brush does not waste product as you gently pick up and release powder directly where you want the most coverage - like the actual pimple or rosacea or dark under eye - then all you do is dab dab dab.